Маркетинговое исследование московского рынка складских логистических услуг (англ. яз.)

Данное исследование проводилось Центром консалтинговых услуг «ИНТЕРКОН» по заказу одного из крупнейших международных логистических операторов. Основной целью исследования являлся анализ рынка логистических услуг с точки зрения перспективности строительства собственного складского комплекса компании на территории Московской области.

В ходе выполнения исследования решались следующие задачи:

• Оценка потенциала 12 районов Московской области, непосредственно прилегающих к столице с точки зрения оптимального размещения складского комплекса.



• Анализ рынка коммерческих складов московского региона



• Анализ сегментов СВХ и таможенных складов



• Анализ рынка логистических услуг московского региона, включая подробный анализ конкурентов и потребителей



• Анализ факторов «внешней среды» логистического рынка: динамика внешней торговли, грузопотоки и вопросы транспортировки, таможенное законодательство, налогообложение и т.д.

Дата публикации: март 2003 г.

Язык: английский

Объем: 157 стр. + Приложения

Кол-во диаграмм и таблиц: 86 диаграмм и 24 таблицы

Структура отчета:

1. Executive Summary.

2. Introduction.

3. Moscow Oblast: the review of local situation and pre-selection of appropriate regions for warehouse location (for 12 districts closest to Moscow )

3.1. General description

3.2. Key economic indicators:

3.3. Investment potential evaluation

3.4. Main transport paths in the selected regions

3.5. Short description of selected districts:

• Balashikhinskiy district



• Krasnogorskiy district



• Leninskiy district



• Ljuberetzkiy district



• Mytischinskiy district



• Odintzovskiy district



• Pushkinskiy district



• Khimkinskiy district



• Schelkovskiy district



• Istrinskiy disrict



• Solnechnogorskiy distict



• Dmitrovskiy district

3.6. Conclusions

4. Moscow Oblast: the review of warehousing services.

4.1. Classification of available regional warehousing facilities:

• General terms



• Warehouses as real estate objects



• Segmentation of existing warehouses by technical criteria

4.2. Brief description of current warehousing situation in Moscow region:

• Warehousing market development in Moscow region



• Location of warehouses

4.3. Warehousing services and pricing:

• The review of the existing demand for warehousing services



• Range of services and price analyses

5. Moscow Regional Customs Terminals

5.1. Moscow regional customs overview:

• General description and location of main subdivisions – Moscow West Customs; Moscow East Customs; Moscow North Customs; Moscow South Customs; Noginsk Customs; Podolsk Customs; Schelkovo Customs; Zelenograd customs Central Excise Customs



• Cargo flows through main subdivisions (based on info from the RF Customs Committee)

5.2. Legal environment:

Main regulations and requirements on warehouses under customs regimes

Requirements to the location, equipment and arrangement of CW and TBW

Establishment of a new TBW/CW in Moscow region

5.3. Major local customs terminals

• Short overview of the Moscow Region warehouses operating under the Customs regimes



• Selection of major local customs terminals



• Services and prices



• Cargo flows

5.4. Conclusions

6. Moscow Regional Logistic Market: Competition Environment and Customer Analysis

6.1. General survey approach.

6.2. Potential competitors overview:

• Questioning procedure



• Results of interviewing



• General competitors’ data



• Specific questions



• Personal opinions

6. 3. Potential customers overview:

• List of interviewed companies



• Customer’s buying decision making (services, prices, quality etc.)



• Identifying of the customer’s unmet needs.

6.4. Conclusions

7. Background information.

7.1. External trade dynamics

• Russian foreign trade tendencies



• Foreign trade in the Moscow region

7.2. Modern local tendencies in transportation industry:

• General info



• Railroad transportation



• Road transportation

7.3. Conclusions

8. Annexes.

• Quarterly imports figures of the Moscow regions by customs subdivisions in 2002



• List of Temporary bonded warehouses (TBW) and Customs warehouses (CW) in the Moscow region by customs subdivisions



• List of the largest opened-type TBW and CW in the Moscow region ranked by warehouse area



• List of modern TBW and CW distributed by the Moscow region customs subdivisions



• Core list of the major modern TBW and CW in the Moscow region



• Potential competitors profiles (profiles of 22 leading companies including company info, warehouse info, services and prices, clients, partners and development plans)



• Cargo flows by the Moscow region customs posts in 2002



• Potential competitors: the results of interviewing (questionnaires)



• Potential customers: the results of interviewing (questionnaires)